McDonald’s commits $100 million to coffee war
Ad campaign touts price after Starbucks spots focused on quality
NEW YORK - Specialty coffee retailers, now including the nation’s biggest hamburger chain, are hoping new ad campaigns and price cuts that start this week will entice more latte lovers to take a sip.
McDonald’s Corp. on Tuesday began a more than $100 million marketing campaign including TV, radio, print, online and outdoor ads for its McCafe line of espresso drinks. The drinks are now being rolled out to the chain’s 14,000 U.S. locations.